The PDF is one of the world’s most well-known file formats — you open it, you know what to expect. But more often than not, what we see is dense, confusing words that are missing context.
The solution? Interactive guided documents made with BaseStation.
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What’s BaseStation?
Whether you’re dealing with insurance quotes, enterprise software proposals, employee benefits guides or anything in between, BaseStation lets you turn complicated paperwork into clear, digestible, interactive content.
How do you make a PDF document interactive?
We do it by layering on video explanations to any document — PDF, Word file, you name it — empowering you to create precise, focused clips that your audience can quickly understand and remember.
Why video? According to research, viewers retain 95% of a message when watching it in a video, compared to just 10% when reading it in a solely text-based format. Studies have also determined the human brain processes visuals 60 thousand times faster than text.
With most other interactive content solutions, creating these videos — especially for detailed documents — can be an overwhelming endeavor. If you’re explaining an insurance quote comparison, for example, you need to:
- Write a detailed video script, which takes hours
- Nail each key point on a single take, or start over
- The final video lacks reusability and personalization
- Send the video with the document, instead of alongside it
- Risk users skipping over the video in addition to the document
The BaseStation Difference
BaseStation brings a new and improved interface to this process. Instead of recording lengthy, scripted videos, you craft clips that get straight to the point.
With BaseStation, there’s no need to make single take 15-minute videos repeating 90% of the content just to tailor 10% to different users. Our videos are more reusable, letting you customize small segments of content for unique audiences.
Rather than skip through the video to figure out whether something was covered, an interactive document from BaseStation lets your audience quickly locate specific information.
You don’t need to hop on a thousand separate calls to walk through the same stuff. BaseStation helps you share your expertise more efficiently and precisely — at scale.
Want to give it a try?
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